Course Curriculum

  • 1

    Introduction

  • 2

    A Strong Foundation

    • A brief history of the Employer Brand

    • History - Quiz

    • Two main attributions: 1. Awareness & Attraction / 2. Engagement & Performance

    • Two main attributions - Quiz

    • Talent

    • Talent - Quiz

    • Engagement and Performance

    • Awareness and Attraction

  • 3

    Scoping and Analysis

    • General concept

    • Scoping

    • Executive Buy-in

    • Project steps

    • Data Analysis

    • HR practices analysis

    • In-depth Interviews and Focus Groups

    • Competition Analysis

    • Interim Report

  • 4

    Development

    • Workshop I - Participants, Content

    • Candidate Persona

    • EVP (Employee Value Proposition)

    • Creative Brief

    • Test and Confirmation

    • Final Report

  • 5

    Implementation

    • Implementation important steps

    • Touchpoint Planning

    • Communication

    • Measurement

  • 6

    Case Study

    • Candidate Persona and EVP

  • 7

    Results and Next Steps

    • Results and Next Steps