Employer Brand Advanced Practitioner
CERTIFICATION PROGRAMME
Recruitment
Job Description, Candidate Skills
Sourcing
Interview
Offer
Pre-boarding, Onboarding
Stages of Candidate Experience
Global Survey Results
Most Important Aspects for Candidates
Exercise
How Job Search Has Evolved
Current Situation Analysis
Candidate Behaviour: How They Search, What They Take Into Account
Differences Between Product Brand Marketing and Recruitment Marketing
Various Aspects of Recruitment Marketing
Content Management
Some Useful Tools
Sample Budget Exercise
Social media management
New Lesson
New Lesson
New Lesson
Employee Engagement
Case Study - Internal Communication
Case Study - External Communication