Course Curriculum

  • 1

    Recruitment

    • Recruitment 5.0

    • Job Description, Candidate Skills

    • Sourcing

    • Interview

    • Offer

    • Pre-boarding, Onboarding

  • 2

    Candidate Experience

    • Stages of Candidate Experience

    • Global Survey Results

    • Most Important Aspects for Candidates

    • Exercise

  • 3

    Recruitment Marketing

    • How Job Search Has Evolved

    • Current Situation Analysis

    • Candidate Behaviour: How They Search, What They Take Into Account

    • Differences Between Product Brand Marketing and Recruitment Marketing

    • Various Aspects of Recruitment Marketing

    • Content Management

    • Some Useful Tools

    • Sample Budget Exercise

  • 4

    Digital Marketing

    • Yeni Ders

  • 5

    Brand Management

    • Yeni Ders

  • 6

    Marketing Management

    • Yeni Ders

  • 7

    HR Analytics

    • Yeni Ders

  • 8

    Corporate Culture

    • Yeni Ders

  • 9

    Case Study

    • Case Study - Internal Communication

    • Case Study - External Communication